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Thursday, 18 September 2014

Terra Kulture Seals Endorsement Deal With Kunle Afolayan

Foremost arts and cultural centre in Nigeria, Terra Kulture has secured a deal with prolific Nigerian filmmaker, Kunle Afolayan, to privately screen his new flick, ‘October 1’, which is already creating buzz in the Nigerian movie industry. This development was confirmed by Terra Kulture on its web portal.

‘October 1’ has continued to grab massive recognition and already being highly anticipated by movie buffs in the country. The deal agreed with the producer of the film is to hold a corporate private screening and sponsorship for its premiere later in the year. Also, the centre would lead the charge to promote, showcase and market ‘October 1’ in the Nigerian cinemas. It was stated that, “The partnership which sees Terra Kulture reaffirm its commitment to the growth of Nigerian cinema, has already started to indicate a positive yield through Terra Kulture's vital role in facilitating a series of private screenings for corporate organizations, including Oando, Standard Chartered Bank, and Leadway Assurance, as well as industry heavyweights, with a view to raising sponsorship for its cinematic release and worldwide premiere, later this year.”

Furthermore, “Terra Kulture's key involvement in the successful screening of the epic ‘October 1’ signifies a renaissance in culture of Nigerian movie promotion, and marketing of Nigerian arts & culture at large,” the centre said on its website. Speaking at one of the private screenings at the Intercontinental Hotel, Victoria Island, Lagos, Mrs Bolanle Austen-Peters, MD and founder of Terra Kulture explained the role of her establishment in the promotion of the movie, saying, “It is exciting to know that the entire film and production was done in Nigeria with a world class content as seen in ‘October 1’. “We are proud to partner in promoting and marketing this epic,” Mrs Austen-Peters said

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